Complex Shopify Plus Solutions
Enterprise catalogue logic with combined listings and metafields.
nyandcompany.com
What we needed to solve.
- Shopify's 100-variant limit and complex color/size sprawl made PDPs unwieldy and damaged organic search ranking.
- Merchandising data was fragmented across product titles, tags, and third-party apps with no centralized control.
- Global marketing teams needed enterprise capabilities without locking into rigid external software stacks.
How it was built.
Shopify Combined Listings
Architected Shopify Plus Combined Listings to group parent products by color while preserving individual SEO URLs, dedicated reviews, and inventory channels.
Metaobject Content Graph
Modelled complex merchandising data — fabric care, size guides, badges, model stats — as reusable metaobjects.
Extended Variant Engine
Built custom Liquid + JS variant pickers that handle multi-dimensional availability, swatches, and bundle constraints flawlessly.
The toolkit.
What's live.
The outcome.
All product metadata unified in clean metaobject definitions.
Merchandising teams update content without developer assistance.
Effortlessly supports tens of thousands of SKUs.
Combined Listings and Markets deployed in production.
Built an enterprise Shopify Plus architecture that empowers global merchandising teams while delivering lightning-fast PDP browsing for customers.
Core Shopify competencies.
- From-scratch full theme development
- Figma → Shopify (pixel-accurate)
- Liquid, HTML, CSS, JavaScript
- GraphQL Admin & Storefront API
- AJAX Cart & Storefront AJAX API
- Upsell & cross-sell integration
- App integration & configuration
- Marketing campaign pages
- Speed & Core Web Vitals optimization
- Accessibility (WCAG AA)
- Google Analytics 4 (GA4) setup
- WordPress / WooCommerce → Shopify
- Product, customer & order data import
- URL mapping & 301 redirects
- SEO parity & metadata migration
A clear path from brief to revenue.
Discovery
Understanding goals, audience, and constraints.
Strategy
Conversion plan, IA, and technical approach.
Design
Pixel-perfect interfaces aligned to brand.
Development
Clean, scalable Shopify implementation.
Optimization
Performance, SEO, A11y, and CRO.
Launch
QA, deploy, monitor, and iterate.
Verified Upwork reviews.
6 completed jobs · 5.0 average rating. Each project shipped with a perfect score from the client. View full profile on Upwork ↗
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Let's build your next Shopify success story.
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